CEO: Hovhannes Tovmasyan
HOVAKAT LLC
The only company in Armenia that unites producers and sellers under one roof.
Success Story
Company Establishment Journey
Timeline
Path of Continuous Growth
Ongoing Transformation and Growth Since 2017
2018
+150% Economic Growth
Hovhannes personally designs the greenhouse and launches the “From Seed to Table” concept.
2019
The organization had 15 employees. Annual sales grew by +200%, while expenses were reduced by 45% thanks to optimization efforts.
2020 — 2022
The organization supplies not only local products but also imported goods. Hovakat LLC took its first steps in imports in 2020, with the main import directions now being Russia and Georgia. During this period, it also developed innovative packaging, which boosted annual sales growth by +300%.
2023–present
The company has implemented the ISO 22000 standard, ensuring proper equipment and excellent sanitary and hygienic conditions. Alongside the adoption of new technologies, specialized experts are invited from abroad, resulting in products with innovative, modern, and attractive packaging.
The organization now employs over 50 people, and its facilities have grown nearly fivefold.
Hovakat LLC is the largest company in Armenia’s greens production, packaging, and supply market, currently unmatched by any competitor. There is no other organization with a similar concept that brings together a single crop-producing farmer and a business owner with the largest retail outlets.
Business Model Development and Growth
Innovative Models in the Supply Secto
Since 2018, the company has launched and implemented a new business development strategy based on the “From Seed to Table” concept. The goal is to produce natural, high-quality greens in greenhouses enriched with fertile soil and abundant water, under ideal climatic conditions, using the best technological practices. This approach ensures a consistent supply of clean and sustainable greens while maintaining full control over the entire production process.
Production and Procurement
Greens Procurement by Quality and Quantity
Monitoring of all production processes is strictly maintained.
Product Packaging and Barcode Labeling
Finished products are carefully packaged and barcoded to guarantee safe, convenient delivery to retail locations, preserving both freshness and quality.
Monitoring and Quality Control
Ensuring and overseeing quality in accordance with the organization’s established quality standards.
Warehousing and Distribution
Managing warehouses and properly storing products to preserve freshness and quality. Organizing and scheduling deliveries efficiently.
Key Values and Principles
Standards Driving Our Mission
Our standards focus on delivering the highest level of customer service. All processes are carried out transparently and responsibly, with continuous updates and improvements to keep pace with market and technological developments.
  • Quality: The Key to Business Success
    • With ISO 22000 standards in place, the company ensures top-notch equipment and sanitary conditions. International experts are brought in to implement new technologies, producing innovative, modern products with advanced packaging. Every stage follows strict hygiene protocols, the entire production chain is monitored end-to-end, and production volumes are managed to consistently satisfy customer demand.
    ISO 22000 Certificate
  • Leading Community Initiatives
    • At our organization, we believe that truly successful programs drive real societal change. Our leading initiatives provide creative, effective solutions to social challenges, with a focus on long-term effectiveness and sustainable outcomes. Programs are assessed based on impact, value, and continuity.
    “Successful Community Initiatives” are programs that bring people together, raise community awareness, and contribute to sustainable development.
A Roadmap for Generating Global Value
Innovation
Sustainability
Balanced Growth
Integration of International Experience

Hovhannes Tovmasyan has expanded his activities to the international level. He became a 15% shareholder in "By Babylon", an online supermarket operating in France. This supermarket specializes in sourcing specialty foods produced in Armenia and delivering them across France, ensuring the supply of high-quality, fresh, and contemporary products. Hovhannes Tovmasyan’s investment highlights his international vision, financial management skills, and strategic business development capabilities.

«By Babylon» France
  • Opportunities for International Export
    We are constantly seeking new opportunities for global export to strengthen and expand our international presence.
  • Exchange of Professional Expertise
    The exchange of professional experience lays the foundation for leading solutions and shared successes.
  • Innovative Solutions
    These solutions are designed to create new opportunities and provide a competitive advantage in the international market.
For Producers
Achieve Growth, Build Trust, Deliver Results – with Hovakat
  • Reliable Market Demand
    Producers can trust that their products will always have a market and consistent demand. We support producers throughout the entire operational chain, ensuring stability, efficiency, and predictable profitability.
    By partnering with Hovakat, producers gain not only high-quality products but also a sustainable and profitable business, backed by reliability and strong revenue potential.
  • Fair and Transparent Conditions
    Pricing and partnership terms are clear and reliable, ensuring trust and transparency in all collaborations.
  • Product Quality Standard
    Producers operate according to high standards, which enhances the value of their products.
  • Potential for Growth and Development
    New knowledge, experience exchange, and modern approaches.
Our Working Approach
Kick Off Your Partnership in 3 Easy Steps
Simple Process – Fast and Reliable Results
Submit Your Application
“Contact Us by Submitting Your Information
Read the Terms and Conditions
Bring Your Products Over and Let Our Specialist Assess Their Quality”
Let’s Start Working Together
Agreement Signed – Let’s Start Collaborating
Join Hovakat as a Partner
Send Us Your Information, and We’ll Contact You Shortly
Quick and Simple Integration for Retailers
“Hovakat" offers products that sell themselves, providing the following benefits for stores:
“Hovakat" manages all resource-saving and operational phases, allowing stores and producers to focus solely on what matters most – sales and product quality.
  • Save Time – Use Ready-to-Sell Products
    Ready to Sell – saving your employees’ valuable time.
    Simple to Manage – every item can be scanned and sold seamlessly with just one touch.
    Instantly Sale-Ready – streamline your staff’s workflow.
    Effortless Handling – scan and sell any product with ease.
  • Lower Costs – Higher Profit
    Each product is packaged and ready for sale, allowing your staff to focus exclusively on serving customers.
  • Stability 365 Days a Year
    We monitor sales pace closely, delivering multiple times a day when products sell quickly, without taking any days off.
  • Innovative Packaging – Ensuring Freshness
    Our innovative packaging protects products from microorganisms and physical damage, significantly extends shelf life, and preserves the same pristine appearance as at the moment of harvest.
    Products arrive ready for sale, maintaining all quality standards.
Procurement
Your Harvest, Supported by Our Trusted Expertise
We procure only from verified partners, adhering to our standards and ensuring the highest quality.
Sorting and Packaging
Sorted, Hermetically Packaged, and Branded
Control
Quality Inspection
Compliance with ISO 22000 standards at every stage of production and storage.in line with ISO 22000 at every stage
Supply
Safe and Fresh Supply – Direct to Your Store
Products are transported at the correct temperature, protected by secure packaging.
Begin Your Collaboration with Hovakat
Provide Your Details, and We Will Send a Personalized Offer
For International Partners
Partnering for High-Quality, Large-Volume Supply
We ensure freshness, quality, and timely delivery at every stage of the process.
  • ISO 22000 – International Food Safety Standard
    Strict quality control at every stage — from seed planting to final sale. You can be confident in the sanitary safety of each step.
  • Volume consolidation through standardized solutions.
    Scalable supply — large orders delivered through a single unified flow.
    Standardized quality — each unit meets defined specifications.
    Optimized process — reduces resource usage and operational workload.
  • Packaging that withstands any logistical challenge.
    Maximum freshness — the product reaches its destination without any loss of quality.
    Safe and reliable — hermetic, protective packaging suitable for any journey.
    Extended shelf life — preserves appearance and color even during long transportation.
  • High discipline — ensuring uninterrupted supply.
    Every order reaches its destination on time.
    The product remains fresh and intact.
Simplified and controlled export process.
A structured process — from application to final outcome.
Get Your Offer in 24 Hours
Personalized Approach – each offer is tailored exclusively to your specific needs.
Fast Process – receive a ready proposal within one day, without delays.
Transparency – all information is presented clearly, in one place, and easy to understand.
Comprehensive Control of Production Quality and Safety
Standards and microbiological safety are upheld at every stage.
Production is carried out strictly according to our requirements.
Full documentation is provided, ensuring trust and transparency.
Flexible Logistics Solutions for Any Scale
Freshness and quality are preserved throughout the entire transportation process.
All necessary accompanying documentation is provided.
Long-Term Partnership
Reliable Planning – products are delivered on time, without delays.
Scalable Support – volumes adapt to meet growing demand.
Transparent and Streamlined Process – your business receives high-quality products tailored to your requirements.
Personalized Offer Based on Your Needs
A Reliable and Efficient Commercial Offer Tailored to Your Business Needs
For the Customer
Freshness and Quality for Every Customer
By choosing Hovakat, you receive fresh, hygienic, and fully nutritious products while supporting local producers and the economy.
  • Safe, Hygienic, and Clean Products
    With strict hygiene control and airtight packaging, our products reach your kitchen fresh, safe, and unchanged.
  • Delivering the Best Results for You
    By maintaining the right temperature and delivering quickly, our products keep all their vitamins and nutrients intact․
  • Natural Taste and Quality from Local Producers
    Support hardworking Armenian farmers by choosing our products․
Our Standards – The Foundation of Your Trust
Hovakat: Guaranteed Quality and Safety
  • Fresh, Safe, and Ready for Your Kitchen
    Hovakat’s airtight packaging ensures your greens stay fresh, safe, and full of flavor from our facilities straight to your kitchen:
    • Shields against bacteria and microorganisms
    • Maintains natural color, aroma, and taste
    • Long-lasting freshness without chemicals
    Ecologically clean product
  • Health with Maximum Care
    Providing trust, health, and high-quality products for every family.
    We believe that every family deserves a clean, fresh, and safe brand.
    ISO 22000 Certificate
  • Freshness on Your Table, Empowering Local Armenian Producers
    50+ Producers Participate in the Program
    Fair and Sustainable Prices for Producers
    Supporting the Development of Local Rural Communities
    From Seed to Table
Find Hovakat in Your Store

You can find our greens in every major retail chain in Armenia.

Just look for our logo on the packaging․


© 2017-2026
HOVAKAT LLC